WordsYouWant.com Launches New Article Directory ArticlesYouWant.com

For Immediate Release

Contact:

ArticlesYouWant.com

Valerie Mellema

5505 W. 34^th

Amarillo, Texas 79109

Info@articlesyouwant.com

http://www.articlesyouwant.com

WordsYouWant.com Launches New Article Directory ArticlesYouWant.com

Prominent online ghostwriting and SEO writing company WordsYouWant.com has launched a new article directory in an effort to offer authors a new venue for posting articles and receiving increased web traffic.

Amarillo, Texas – 12, October, 2009: Article marketing is one of the best methods of presenting yourself as an expert in your industry as well as creating backlinks for your website.  These two features combined provide webmasters with new sources of traffic that will help to grow their business and increase sales.  Because article marketing is such a large part of the SEO packages that Words You Want offers, it was only fitting for the company to launch its own article directory.

When an article is posted to an article directory, several benefits occur.  One is that the author of the article is able to provide industry or niche specific information to online readers.  This in turn presents the author as an expert in their chosen industry and creates trust with the reader.  If a reader is interested in learning more about the author and their service, another benefit occurs in that the reader clicks on the author’s link in the resource box and visits the author’s website.  From there, the author has the opportunity to make a sale.  Most importantly, these visits are made by readers that are genuinely interested in the subject and are considered “prequalified” traffic.

ArticlesYouWant.com is a unique article directory in that it is based on a WordPress platform.  This provides authors with several unique benefits that are not found on most article directories.  First, the article will be automatically posted to the site and featured on the homepage.  Secondly, the author has the ability to schedule the release of their articles as they desire them to be posted.  Third, posting an article is as easy as posting a blog, since it is based on a user-friendly platform.  Finally, authors are able to have several pen names under their email address to allow them to cater to their different industries or niches.

ArticlesYouWant.com offers the same article categories as all of the other article directories on the web and also has article guidelines which must be followed.  Although articles are automatically accepted by the site, they are reviewed as they are posted to ensure that each article is not spam and follows linking guidelines.  Article marketing is a give and take process.  The author gives their valuable information and their “take” is two self-serving links within their resource box.

For more information on ArticlesYouWant.com, visit the site online at http://www.articlesyouwant.com.  You will be able to sign up instantly and begin posting your articles immediately.

About ArticlesYouWant.com: ArticlesYouWant.com is an article directory catering to authors and publishers that are in need of fresh content and backlinks.  The site is the creation of the prominent ghostwriting and SEO writing company WordsYouWant.com.

Copywriting Services Can Get You into the Public Eye

If you own an online business, then you know how important it is to constantly target new customers while still appealing to existing ones.  In a market that offers thousands and thousands of competing businesses, this can be a tough goal to achieve.

Copywriting services are an excellent way to help get your business ahead while ensuring that you are always offering potential customers something that they can truly use. Information is the way of the future online and if you are not offering it, you are simply missing out on opportunity.

At its most basic, copywriting is simply the act of using words to help promote a service or company to generate traffic. The more traffic, the more potential sales a website has. Regardless of how great your product is or how beautiful your website, you can’t accumulate sales without traffic.

When working in the online business world, however, the term is taken to a new level.  Professional copywriters work to ensure that your name is easily recognized within your field by establishing you as a common brand and a true expert.  Copywriters employ a number of methods, including article writing, blog writing, eBooks about your product, and search engine optimization to get your name and company information into as many interested households as possible.  When your business depends on standing apart from competition, a quality writer or writing service can offer the help that you need.

Before the age of the Internet, the best way to stand out was simply to be the best in the business.  In today’s world, however, that is no longer enough.  While being the best will always be an effective way to keep existing customers, the simple fact is that you now need to work even harder to earn each customer.  When so many people are working to earn a select group of interested people, you need to be able to stand out and to offer something unique.

A copywriting service can help you provide your customers with exactly the information that they are looking for, while establishing your company within the search engines.  Helping your potential customers see the many benefits to be gained by informational articles will provide you with organic traffic and set you apart from your competitors.

An SEO Consultant Can Help You Get Your Business on Top

When you own a business, it is a natural desire to want to be the best.  The problem is that many business owners are specialists in something other than internet advertising.

If this describes you, then you can benefit greatly from the expertise of an SEO consultant.  These highly skilled professionals can help you learn what keywords are most relevant to your business or website.  They can then work with you to create articles and blog postings that help you reach the top of the search rankings while offering your potential customers the answers and information that they seek.

Becoming the top ranked site on a search engine requires more than simply having a great site and great products or services.  In order to achieve this coveted position, you also need to have links posted around relevant and helpful content that will lead back to your website.  Each site has a number of key words or phrases that are the most commonly searched for the information contained within.

An SEO consultant can help do the research to learn exactly what customers are seeking when visiting your webpage and can help you tailor your content to ensure that you reach these customers. To accumulate new clients, you have to get them to your website first!

The Internet offers a vast world with thousands of businesses competing in every field and niche.  Simply put, you have to stand out in order to get ahead.  An SEO consultant can help you stand out by offering highly readable and useful content that shows your customers that you are the best in your field.

Don’t sit around and wait for customers to find you and don’t pay big money for advertising methods that don’t work or even risk violating search engine optimization rules.  With the right help and the right advertising, you can easily ensure that your site is as popular and as successful as it deserves to be.

ArticlesYouWant.com – A New Article Directory!

For quite some time now, we have been planning on starting our own article directory.  Article marketing is a huge part of our business, so it only made sense for us to create our own article directory. ArticlesYouWant.com is on a WordPress platform, so posting articles is as easy as posting a blog.

Our guidelines are the same as every other article directory out there.  You get a resource box at the bottom of the article with two self-serving links. Articles should not be overly promotional and should provide online readers with information on your topic.  This is a great way to create backlinks for your website as well as promote yourself as an expert in your field.We don’t have a separate field for the resource box, so it just goes at the end of your article.  You can have multiple user names (authors) under your account as well.

It’s free to sign up, so head on over to ArticlesYouWant.com today and start posting your articles!

Are You Looking for Affordable SEO Services?

Are you looking for affordable SEO services?  It does seem that good work is hard to find these days.  After all, so many people just have that clock-in, clock-out mentality when it comes to a hard day’s work.  Some people may tell you that good work is worth paying for.  However, hiring an established writer can be pricey.  Some writers, especially ones that have a large following or have an authoritative name in their field, will charge thousands of dollars for a single article.

This hardly makes for affordable SEO services for the average website owner!  If you can’t afford Arianna Huffington or Dave Barry, then don’t fret about it.  There is plenty of talent to scour online.  Chances are, these high-caliber writers are affiliated with a ghostwriting company.  There is strength in numbers, and you can use this to your advantage.

You can hire affordable SEO services to write you hundreds of quality articles for what a popular writer might charge for a single page.  In the end, names don’t really matter.  If you want to make money from your website, then you have to own the web content you publish.  Ghostwriting services never charge royalties, nor do they ask for high upfront payments in exchange for copyright.  You own all material and only pay by the number of assignments.

A ghostwriting company charges affordable prices (usually sold in “packages” to be fair to you) based on the nature of the assignment.  Contributing factors to the price might include the amount of research involved, the deadline, the word count and the subject matter.  Still, affordable SEO services are by far the cheapest way to advertise on the Internet—even when compared to Pay-Per-Click advertising and banner ads.  Natural SEO (Search Engine Optimization) can win you quality traffic at literally no cost to you besides web hosting.

The Last Word in PPC vs. Article Marketing

There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as “organic” or “natural” search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang for your buck?

You may get varying statistics on this issue, depending on which website you visit for information. Oh yes, this matters, because you have to consider the source of the statistics and who is sponsoring the article. For example, two sources of information (respectively, the Interactive Advertising Bureau (IAB) and ComScore) recently produced studies indicating that PPC advertising was more cost-effective on average. However, did the fact that Yahoo/Overture and Google were sponsoring this major study play any role in determining the final outcome? Of course it did, those are the two biggest PPC companies on the net!

In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer. We are going to review some statistics a little bit later on. For now, let’s consider some logical points that illustrate how PPC and article marketing differ.

Search engine listings display more listings than PPC results, which does have a psychological effect on the user. For some users seeing ten search results (each one relevant to the search) is enough to convince them that there is enough web information on the subject and that “fishing” PPC ads might not be necessary. The catch is that in order to actually rank in the Top 10 SEO results for your keyword, you have to have relevant website content, not to mention technical prowess in programming HTML. Search engines will be focusing on proprietary algorithm, or the most relevant websites based on the search term queried. There is no “bribery” here, whereas in PPC, it is quite the opposite: whoever bids highest for each word usually gets the top listing. Quality algorithm definitely plays a part in PPC, but in the end money talks. In article marketing, we haven’t quite come to the point where “money talks” yet. The best websites still win the search engine contest and that is an important factor to consider in your marketing campaign.

Even PPC proponents will admit that Pay-Per-Click is largely style over substance. With PPC advertising you are trying to grab attention in just a few loud and occasionally obnoxious words. You direct the user to a carefully crafted page that “sells” the idea. This operation contrasts with article marketing, which doesn’t necessarily sell an idea on a single page, nor does it grab attention with a few words. With article marketing, there is an entire article waiting for the visitor, which uses a methodical and “indirect” approach. Assuming you are listed in the Top #10, your listing means that the search engine agrees that your website is the best authority on the keyword subject—for the time being. People in a hurry or on a whim will probably click on PPC. People on a mission will be looking for relevant content on their chosen keyword.

Therefore, the question now becomes which methodology works better for your business? Are you appealing to the fast clicker or the thoughtful user? Let’s now consider two sources of statistics for a clearer view of the issue. First, one in favor of article marketing, the next in favor of PPC.

In Favor of Article Marketing

Jakob Nielsen, Ph.D. and principal founder of the Nielsen Norman Group (http://www.useit.com/alertbox/defaults.html) researched the behavior of users who found search engine results pages and noticed some trends. Forty-two percent of users selected the #1 search listing for their result, leaving 58% that selected another Top 10 Result. The #1 site listed held the majority of clicks. This indicates that almost two thirds of Internet users were not content to choose even the #1 listing on a natural SEO search. That means that these users (and the majority of all users) are actually using independent judgment in deciding what links are most relevant to their needs. Other related statistics (with sources from ComScore, Webxico, iProspect, SEOResearcher and Hotchkiss, Garrison, and Jensen) concluded that 77% of search users choose organic listings over PPC ads. There were also studies that suggested organic click-through generated 25% higher conversion rates than equivalent Pay-Per-Click (PPC) click-through.

In Favor of PPC Advertising

Now to be fair, we have to consider some advantages that PPC advertising has. The best feature PPC has is that it gets instantaneous results. SEO advertising takes time, especially if you have a new website just submitted to the all of the major search engines. Yes, this can be frustrating. PPC brings you immediate traffic and sometimes brings in thousands of users. Seeing your Alexia ranking take a drastic increase certainly pumps up your adrenaline!

ComScore recently published statistics in favor of PPC, stating that their studied users had an 18.3% click-through-rate “paid” search results versus a 4.3% click-through rate for organic search results. The conversion rate was also higher according to ComScore, stating that PPC had a 1.4% versus SEO’s 0.6%.

The Real Issue: Longevity

However, the downside here (even if you didn’t contest these suspicious results) is that instant and high volume traffic is, frankly, cheap and not as exciting as it first appears to be. Remember that when you use PPC ads you are making a pitch and capitalizing on your audience’s curiosity. When that curiosity fades, they forget your website—especially if it’s just a glorified advertisement. PPC campaigns can also be costly and time consuming when you consider your duties as a manager.

Another problematic scenario with PPC is that they have no staying power—unless of course you have thousands of dollars a month to blow in this recession. With article marketing you get more quality traffic, and perhaps more importantly to you, you earn customer trust over time. Internet users aren’t stupid, the popularity of Yahoo Answers notwithstanding. Most users know that PPC ads usually aren’t relevant to their search—they’re just there because someone is consistently paying big bucks to get noticed.

You can consider article marketing as an investment that continually pays all through the life of your company (or until you shut the website down) since it generates traffic forever. You can easily spend thousands a month on a brilliant PPC campaign and soon run out of money, meaning your ads go extinct.
Therefore, we can conclude that article marketing does have specific advantages over PPC, which are intrinsic because of the differences in operation.

•Article marketing generates traffic forever
•Article marketing improves your natural SEO ranking and backlinks
•Article marketing establishes trust—you appear as a professional in your industry
•Article marketing doesn’t cost you extra because of additional fees spend on websites, landing pages and superfluous domains

How About Return-On-Investment?

ROI is another key issue, as short-term and long-term profit must equal out. Article marketing, by some authorities appears to have a slower ROI—(especially if you make money on CTRs). However, studies suggest that organic ROI is more consistent than PPC. Consider some independent research conducted by popular blogger Gord Hotchkiss who explained the situation in crystal clear terms. Let’s say you have 50 high traffic search terms. Now for these 50 terms, there are 2.8 million searches being launched in a month. If statistics likes ComScore’s are correct and unbiased, that translates to 456,000 visitors thanks to PPC and 153,000 visitors thanks to article marketing.

The total cost of those 456,000 PPC visitors would amount to over $500,000 with an average CPC of $1.18. Even if you work with an SEO company that charges top dollar ($10,000 a month, let’s say) you’re still paying $10,000 compared to half a million. That means article marketing’s virtual CPC amounts to $0.07. Even if you apply PPC’s higher conversion rate, 3,647 converted visitors, you are paying $147.08 for each individual person. Compare that to 611 visitors you earned through article marketing—you are paying $16.37 for each visitor. And in doing so, you are also earning a higher quality of customer and generating traffic until the end of days.

Does your final ROI number take into account your total expenses? Absolutely! While both methods of advertising have their place online, when it comes to earning quality traffic, article marketing gets the last word.

Qualities of a Good SEO Article Writer

If you are looking for an SEO article writer then you have probably already learned a great deal of what you need to win in Internet marketing.  The whole world is connected to the Internet.  They are reading articles online, watching videos on media sites and getting their news via “tweets.”

Hiring an SEO article writer these days is for more than just a novelty.  It’s the equivalent of having your store “manned” at all times.  If you have no new content to produce for a whole month, and visitors and search engine robots find out that there is no new content available, then you are basically sending traffic to a store that is completely empty.  (Or at least one that has all the same old signs hanging up)  It looks dead.  Whoever might be interested in the product has already read the same information over and over again.  With nothing new to read, that traffic is going to go surf elsewhere.

This is why you need an SEO article writer.  A skilled writer can come up with topics that are both search engine friendly and interesting for the average reader.  A good writer is capable of knowing or learning an industry and discovering the “pulse” of a business.  What are the trends of the industry?  What are customers looking for?  What are some of the biggest problems customers face?  This is what an SEO article writer can do for you.

Let’s consider an example.  You sell boating equipment.  You don’t know much else to say about boating equipment except that it floats in water and it helps you bring in the fish.  You leave the same standard copy up for months.  (“Buy boating equipment here!  Guaranteed low price!  Here’s a picture of the owner smiling ear to ear!”)

You decide you need to pursue a different direction.  You hire an SEO article writer to write topics that really matter.  The writer may raise such questions as:

• What’s the difference between brand names?
• What boating equipment is essential for your next trip?
• Why are some products priced higher than others?
• What are some seasonal trends that might affect fishing, cruising, etc.?

These aren’t technical questions, so you don’t have to worry about paying a technical writer’s salary.  However, they are specific and targeted questions that will encourage your customers to stay tuned.  You can find a good SEO article writer and cheap SEO packages from an online ghostwriting company.

Increase Your Monthly Profit—Hire an Ebook Writing Service

Could an ebook writing service help you?  Possibly.  Let’s consider a few questions.  Are you selling your own products or services online?  Are you involved in multilevel marketing?  Do you have a great idea to sell but often times find yourself short on cash?  Here’s an idea: start making more cheap products!  If you’re all out of ideas by now, just remember there’s one thing you can sell that’s always in demand.  Your knowledge.  Yes, you can increase your monthly income buy selling ebooks on your website.

If you are an expert on cars or mechanics, then write a book that will appeal to your automotive customers.  If you have above average knowledge on health or fitness, then write a book on “How to Get in Shape If You’re a Complete Moron.”  (Yes, oddly enough many buyers seem to like derogatory terms)

Wait a minute.  What if you don’t know how to write?  Relax.  You always have the right to hire an ebook writing service.  There are many authors that are raking in big bucks from books that they never even wrote.  This is why ghostwriting is such a great business.  You buy the copyright and you are legally able to paste your byline and picture all over the book.  You collect the profits and you benefit from that monthly income.  You don’t even have to keep writing new books.  A book every six months may be more than enough to create a steady cash flow from regular customers.

What if you know the basics of writing but can’t possibly devote time to writing a coherent book?  This is another situation in which an ebook writing service can help you.  When you hire a ghostwriter to work on your ebook, you are working with a seasoned professional who can research the subject matter thoroughly and write persuasive copy to incite readers to make further purchases.

Remember your goal in ebook writing is not necessarily to educate or entertain (though those qualities are always helpful).  Rather, it is to provide just enough information and emotional appeal so that the customer wants to buy your products or services.  Ebook writing service can help you in this regard.  Ebooks are basically glorified advertisements, but sometimes it takes 100 pages or so to reach your customers.  If you want to succeed in your business, and create a steady flow of income, by all means, give the people what they want!

The Importance of the Directory Submission Service

Understanding the importance of a directory submission service is a matter of understanding the important of Internet marketing in this day and age.  We are embarking upon a new era in American society, an age of Internet-savvy, of web reporting and social media marketing.  Traditional media outlets are decreasing in relevance while more emphasis in placed on self-promotion and link sharing.

As anyone not living in a cave knows by now, Michael Jackson passed away in June of 2009.  What was most peculiar about the media coverage (predictably sensationalized and obsessive) was the fact that major entertainment Internet sites were the first sources to confirm facts and reports.  Traditional news outlets were left in the dark for hours, while Internet sites’ traffic soured.  This should well symbolize the change that is slowly but surely occurring.

That is, that people are getting their news and information from Internet websites.  People are going online to read content at a directory submission service, not digging out an encyclopedia.  They’re hardly even tuning into the TV news anymore, considering how easy it is to check online news.

That means Internet marketing is the single most important factor in marketing your business.  Sure, if you’re Coca Cola Inc. then you could spend a few million marketing your product at the Super Bowl.  However, if you’re a small to medium sized business, your best bet is to use SEO services, banners and PPC advertising to promote your business.

The best way to get noticed by web surfers and potential prospects is to invest in a directory submission service and SEO.  Writing fresh new content keeps people coming to your site and helps new customers to find you.  Submitting your site to article directory services is the best way to increase your popularity, and thus, your search rankings.  Ideally, you want a top 10 search result, because the majority of viewers will only be interested in the “best of the best” of their keyword interest.

Now is the time to catapult your company into the digital age with a strong marketing campaign online.

Should You Invest in Search Engine Optimization or Internet Advertising?

Search Engine Optimization (SEO) is also referred to as natural or organic SEO; that is writing keyword friendly articles in order to achieve higher rankings in targeted search results.  It differs from other means of Interest advertising such as banner ads or PPC (Pay Per Click) marketing.  You may have heard quite a bit about SEO and how it can help to promote your business online.

However, you may also wonder if you could get a better deal just by paying for direct banners or text ads, or even PPC marketing on a major search engine, which seems cheaper overall.  Here are the major differences between search engine optimization and all other forms of Internet advertising.

With Search Engine Optimization, you get long-term results in your favor.  Your search rankings increase and tend to stay at the top if you continue to provide top notch content on a regular basis.  Besides, many surfers pay more attention to top 10 search results than they do text ads on the right or left side of the screen.  Some people tend to think that PPC is cheaper than SEO—after all, how expensive 30 cents seem?

However, PPC advertising tends to be more expensive than SEO since those clicks add up quickly, and yet don’t always turn into profit.  With SEO, you’re actually only paying for the articles themselves, not for any advertising.  Once the upfront work has been done (or paid to a freelance writer), SEO is basically free advertising.  Using Search Engine Optimization can actually save you money.

Another disadvantage of PPC campaigns is that not all of your clickers are genuine prospects to begin with.  Some might be tricked into clicking, clicking out of boredom or clicking your ad believing your business to be something completely different from what it is.  With Search Engine Optimization, the people who come to your site have full knowledge of what you are marketing.  As far as banner ads go, banner impressions are historically not as effective in reaching new customers, at least not as effective as interactive marketing has proven to be.

Keep these points in mind when considering Search Engine Optimization for your business.