There are numerous types of styles in writing. These include conversational, professional and even more personal writing styles that use first person and speak directly to the reader. However, when it comes to writing for the web, most people are finding that a conversational writing style is the perfect style for their readers. Why is this?
Conversational writing is geared to speak directly to the reader in a manner that is not formal, but also not unprofessional. Conversational writing is generally in the third person and uses a lot of words such as “you” and “your.” This is to make the reader feel as though what they are reading is written specifically for them to read. This style of writing is incredibly popular on the web because it is the easiest style of readers to read and comprehend. Getting website traffic is hard enough; you don’t want to run your readers off by using a vocabulary that only a Harvard grad can understand. You want a reading level that all people can understand. The Internet caters to the largest demographic there is – the entire world. With a conversational style, you’re able to cater to everyone – from the young fifth grader doing a science report to the fifty year old grandmother looking up a recipe.
Because content is king on the Internet, it’s even more important that people can understand the king. Consider using a conversational writing style on your articles, eBooks, blogs and newsletters – your readers will appreciate it.
Words You Want provides the option of three different writing styles for your writing needs. Personal is just what it sounds like, incredibly personal with the use of first person and perhaps a little slang. Conversational is our favorite and what 99% of our content is written in. It’s personal, but still professional. Finally, there is professional, but just like it is harder for your readers to read, it’s harder for us to write, so our rates are different. However, when we’re done, it will definitely be professional.
