You may have heard about “search engine optimization” while doing some research into attracting traffic to your website, but do you know what it means? A lot of website owners and business professionals come to falsely believe that it is a simple way of getting to the top of search engine results by filling the pages of their website with the most popular “keywords”. This is a big mistake, and is one of the major reasons that savvy professionals turn to SEO article writing services to improve their website performance.

Very early in the history of the Internet a website might appear at the top of a search engine’s list of results because of a preponderance of specific terms and words that are now known as keywords. Since that time, however, the algorithms and systems used by search engines around the world have changed dramatically, and now a website has to have a level of authority if it is to get a top ranking. SEO article writing services can often help to establish this authority through well-written and effectively phrased materials.

Consider that a good ghostwriting or SEO service is going to submit original articles to the major directories on a very regular basis – sometimes as frequently as every 48 hours. These writings will also usually include blog postings too. When someone uses a search engine to seek out information connected to the materials covered by the SEO article writing service, the engine recognizes all of the terminology and frequency of the updates as a level of authority and then ranks the particular website at a high position in the results. When this is added to the terminology appearing in the regular blog postings, in addition to the many links that blog and article readers create to the owner’s site, search engine results keep improving and more traffic visits the site.

As a ghostwriter specializing in SEO writing, I often have to explain to my clients that it’s not just the content that matters, but it’s the fact that you’re creating backlinks to your site that really matters. At the same time though, you want the articles to be informational enough that you appear as an expert in your subject of expertise and not just another person out there trying to get rich through Internet marketing.

What is a backlink you ask? A backlink is a link that is attached to a keyword or piece of text on another website. In my business, I use article marketing to help me create backlinks for my clients. Each article has resource box at the end of the article. This is where my client gets to sell their services. In the resource box, I include keywords that I then link to the pages that the client specifies. These will be the backlinks back to the client’s website once they are published by the article directory.

The important thing about backlinks is that they help create importance for those keywords and the site that they are linked to. Because another website sees that keyword being relevant to the client’s website, it heightens the importance level of those links and keywords for the client’s site. Therefore, the site is seen as a reliable resource for a particular keyword to the search engines. If you get enough backlinks on a particular keyword pointing to the site, then the site will be seen as even more important by the search engines and the site will begin to appear on the first pages of the search engines.

Obviously the goal of all Internet marketing and SEO marketing strategies is to get the client’s website on the first page of Google. While this is definitely doable, it does take time because you have to compete with the other websites out there that are doing the same thing as you.

All in all, article marketing isn’t just about driving traffic through the information you provide in the article, although it is important, it is also about creating backlinks that point to your website and create a level of importance for it in the eyes of the search engines.

The year that is 2009 is over. There’s no question that 2009 will be remembered as a highly significant year and for a number of reasons. This was the year that saw a new president inaugurated in the month of January. In the same year, we saw the death of a music icon. This is certainly a year that will be remembered for triumphs and tragedy, not only on a national basis, but perhaps also a personal one. Perhaps you had some great moments in your business this last year. Perhaps your company expanded onto new horizons and you found new niche markets that proved to be fruitful. On the other hand, maybe some mistakes were made. Making mistakes in marketing is just part of the learning process, part of “growing up” in your business.

One thing is for sure: 2009 happened, and the smarter ones among us learned from it. Now we look onto the horizon towards 2010—just 10 years removed from the “end of the world” fiasco that happened in Y2K. Come to think of it, 2012 is another apocalyptic prediction. Maybe that mystical year will tie in with the whole “the economy is sinking!” scare going around.

There’s no question that the economy is in bad shape. However, is it really as bad as pundits claim it is? Christmas 2009 is predicted to be big, recession and all, despite the relatively subdued spirit we saw last holiday season. While stories about the economy being “stabilized” were rejected by some political opponents, it’s hard to deny this one tidbit: because the recession is entering its third year, the financial results are no longer catching Americans by surprise. We have had over two years to prepare for this economic recession and now are beginning to understand what it takes to survive—if not thrive—in a struggling economy.

In the end, only we as individuals can decide if we are going to “stabilize” or even “excel” in a recession. If the market is drastically changing then we have to follow the market and investigate new ways to make the business work. This story covered by The Statesman is definitely a half-full, half empty perspective. It turns out the automotive industry, which was undoubtedly one of the major losers in the early part of late 2000 recession, is slowly starting to report gains. The month of October saw GM, Toyota and Ford improve their sales after a yearlong slump and terrible publicity.

Now, as we stand ready to welcome in the New Year and welcome new business prospects and professional challenges, I think it’s only fitting we make a few New Year’s resolutions. If you are a small to mid-size business and want to not only survive but thrive in the recession, then article marketing can help you reach your goals. Here are five New Year’s resolutions for struggling businesses.

1. I resolve to examine article marketing and track its results.

If you’re one of these companies that procrastinates on trying article marketing technology then make a resolution to try this technique in 2010 and track your progress. When you try new marketing strategies, you cannot simply wait for colossal success to come overnight. You have to create a cash flow plan and observe what precise effects SEO and article marketing are having on your business. Study patterns and determine whether certain results are directly resulting from article marketing or if they are coincidental. This is the only way to know for sure if article marketing can help your business. By now, you have heard the success stories of what SEO marketing has done for most small businesses. Now is the time to set a goal and find out what it can do for you personally. If you’re not marketing your services online, then where are you marketing? Welcome to the year 2010, a century defined by fast communication.

2. I resolve to research Search Engine Optimization techniques to know what I am buying.

The SEO and article marketing specialist can tell you what SEO does until he’s blue in the face. However, until you research this medium for yourself you may never have a grasp on what exactly you are marketing. You are not just blindly advertising on the Internet. You are fishing for targeted viewers, and just like when you are trying to reel in a four foot mackerel, you have to make sure you are communicating with the fish. The guys over at WebConfs.com published 10 common mistakes in SEO.

Unfortunately, I’ve known many individuals who are making these exact mistakes. The ones that stick out in my mind are #1 and #5. First of all, we have the issue of targeting the right keywords. You might compare using the right keywords to using the right bait when you go fishing. If you use niche words that nobody searches for or use general keywords that everyone is using, you’re just throwing away all those quality articles. Next, there’s #5 which involves a lack of consistency and maintenance. Too many newcomers to SEO and article marketing think that once you optimize a site or release a couple of articles that you’re done forever and can sit back while the cash rolls in. Not quite. If you want to be successful, you have to start investing in SEO and article marketing for the long term. You have to regularly optimize your site. You have to keep an eye on the competition and in the ranking algorithms of Google, Yahoo, Microsoft and other search engines. You have to provide new content on a recurring basis to feed the search engines and to do so evenly. You also have to experiment in different avenues of article marketing; for example, press releases, long articles and short blogs to see which yields the most concrete results.

3. I resolve to join the social media community.

If you are still back there sticking your toes into the shallow end of this worldwide social network, now is the time to dunk yourself in head first. There are really no negatives to marketing your company and your name online by engaging the community. Do not make the mistake of shrinking back to a self-contained, non-communicative business stuck somewhere in the 1980s. If you are relying on referrals and walk-in customers then you are quickly losing life support in this highly technical age. Remember that social media marketing is not necessarily about “tweeting” or commenting on a bunch of random people’s forums. You can have your own social “clique” if that’s what makes you comfortable. What matters is that you are interacting online—you are working online and new customers can see you in action doing what you do best. About.com published a list on 10 good reasons to blog. Some of these reasons are right up your alley as a small business owner: to market individual products, to establish yourself as an authority, to connect with people who share your interests (or customers looking for what you sell), to stay active and up to date in your industry and even to make supplementary income. Whether you’re comfortable publishing blogs or want 100 new articles on a subject of your choice, all of these options are a part of social networking. Get involved and make a name for yourself!

4. I resolve to start making supplemental income using e-books and other products.

Too many web marketers make the same mistake of focusing so much effort on selling one product, they miss out on opportunities to sell related products and instead place a 50/50 bet on that customer’s lasting interest. For example, if you’re trying to hard sell a $100 system but are having trouble getting customers to commit, why not try selling $20 e-books? They make you income in the present and may help influence higher purchases in the future. Here’s a good list of advantages that selling ebooks brings over at Success Consciousness.

5. I resolve to commit to my business and my marketing strategy.

Remember that it takes commitment to see a business plan through. Do not give up on article marketing or SEO just because it fails to produce an instant Top 10 result or because you find success in some other medium like direct mail marketing. You shouldn’t be content to stick to just one avenue of marketing, not when you have an audience out there that is ready to “bite” at an effective marketing campaign in any medium. If you find success in direct mail or even door-to-door sales, then more power to you! However, don’t underestimate the value of finding a new market and a new customer base through article marketing.

Make a commitment to article marketing and have a business plan written out detailing what you expect to accomplish with this campaign based on what you have researched thus far. How else will you know if SEO is a success or failure until you actually determine your goals? Are you trying to increase your web presence or brand your name? Are you trying to sell more individual products? Are you looking for referrals? Determine the best way to do this in social networking. What has worked for others and why might it also work for you? Those business owners who see their project through to the very end always benefit from their time and money investment—because they learn more about their market.

Remember the advantages of SEO and article marketing over the alternatives:

Article Marketing vs. TV/Radio/Print Ads: Targeted advertising leads to better sales conversions than general demographic advertising.

Article Marketing vs. PPC Ads: Article marketing is less expensive and taken more seriously by committed searchers.

Article Marketing vs. Direct Mail/Email: Article marketing is interactive and customizable; direct mail and email marketing are typically seen as “junk mail.”

Article Marketing vs. Signage: Article marketing reaches more prospects overall.

There’s no better time to get serious about article marketing than January 1, 2010. If you made any marketing mistakes in 2009 then chalk it up to a learning experience. Keep your eyes steady and move forward, looking on to a more successful 2010. Make sure and achieve these goals you set for yourself! Here’s a great article from Dumb Little Man on why a lot of people never fulfill their New Year’s resolution.

Make your mind up to accomplish your New Year’s resolution and reach new professional peaks with the help of article marketing. Article marketing can help your business reach a fiscal year that is something better than just “stabilizing!”

For Immediate Release

Contact:

ArticlesYouWant.com

Valerie Mellema

5505 W. 34^th

Amarillo, Texas 79109

Info@articlesyouwant.com

http://www.articlesyouwant.com

WordsYouWant.com Launches New Article Directory ArticlesYouWant.com

Prominent online ghostwriting and SEO writing company WordsYouWant.com has launched a new article directory in an effort to offer authors a new venue for posting articles and receiving increased web traffic.

Amarillo, Texas – 12, October, 2009: Article marketing is one of the best methods of presenting yourself as an expert in your industry as well as creating backlinks for your website.  These two features combined provide webmasters with new sources of traffic that will help to grow their business and increase sales.  Because article marketing is such a large part of the SEO packages that Words You Want offers, it was only fitting for the company to launch its own article directory.

When an article is posted to an article directory, several benefits occur.  One is that the author of the article is able to provide industry or niche specific information to online readers.  This in turn presents the author as an expert in their chosen industry and creates trust with the reader.  If a reader is interested in learning more about the author and their service, another benefit occurs in that the reader clicks on the author’s link in the resource box and visits the author’s website.  From there, the author has the opportunity to make a sale.  Most importantly, these visits are made by readers that are genuinely interested in the subject and are considered “prequalified” traffic.

ArticlesYouWant.com is a unique article directory in that it is based on a WordPress platform.  This provides authors with several unique benefits that are not found on most article directories.  First, the article will be automatically posted to the site and featured on the homepage.  Secondly, the author has the ability to schedule the release of their articles as they desire them to be posted.  Third, posting an article is as easy as posting a blog, since it is based on a user-friendly platform.  Finally, authors are able to have several pen names under their email address to allow them to cater to their different industries or niches.

ArticlesYouWant.com offers the same article categories as all of the other article directories on the web and also has article guidelines which must be followed.  Although articles are automatically accepted by the site, they are reviewed as they are posted to ensure that each article is not spam and follows linking guidelines.  Article marketing is a give and take process.  The author gives their valuable information and their “take” is two self-serving links within their resource box.

For more information on ArticlesYouWant.com, visit the site online at http://www.articlesyouwant.com.  You will be able to sign up instantly and begin posting your articles immediately.

About ArticlesYouWant.com: ArticlesYouWant.com is an article directory catering to authors and publishers that are in need of fresh content and backlinks.  The site is the creation of the prominent ghostwriting and SEO writing company WordsYouWant.com.

If you own an online business, then you know how important it is to constantly target new customers while still appealing to existing ones.  In a market that offers thousands and thousands of competing businesses, this can be a tough goal to achieve.

Copywriting services are an excellent way to help get your business ahead while ensuring that you are always offering potential customers something that they can truly use. Information is the way of the future online and if you are not offering it, you are simply missing out on opportunity.

At its most basic, copywriting is simply the act of using words to help promote a service or company to generate traffic. The more traffic, the more potential sales a website has. Regardless of how great your product is or how beautiful your website, you can’t accumulate sales without traffic.

When working in the online business world, however, the term is taken to a new level.  Professional copywriters work to ensure that your name is easily recognized within your field by establishing you as a common brand and a true expert.  Copywriters employ a number of methods, including article writing, blog writing, eBooks about your product, and search engine optimization to get your name and company information into as many interested households as possible.  When your business depends on standing apart from competition, a quality writer or writing service can offer the help that you need.

Before the age of the Internet, the best way to stand out was simply to be the best in the business.  In today’s world, however, that is no longer enough.  While being the best will always be an effective way to keep existing customers, the simple fact is that you now need to work even harder to earn each customer.  When so many people are working to earn a select group of interested people, you need to be able to stand out and to offer something unique.

A copywriting service can help you provide your customers with exactly the information that they are looking for, while establishing your company within the search engines.  Helping your potential customers see the many benefits to be gained by informational articles will provide you with organic traffic and set you apart from your competitors.

When you own a business, it is a natural desire to want to be the best.  The problem is that many business owners are specialists in something other than internet advertising.

If this describes you, then you can benefit greatly from the expertise of an SEO consultant.  These highly skilled professionals can help you learn what keywords are most relevant to your business or website.  They can then work with you to create articles and blog postings that help you reach the top of the search rankings while offering your potential customers the answers and information that they seek.

Becoming the top ranked site on a search engine requires more than simply having a great site and great products or services.  In order to achieve this coveted position, you also need to have links posted around relevant and helpful content that will lead back to your website.  Each site has a number of key words or phrases that are the most commonly searched for the information contained within.

An SEO consultant can help do the research to learn exactly what customers are seeking when visiting your webpage and can help you tailor your content to ensure that you reach these customers. To accumulate new clients, you have to get them to your website first!

The Internet offers a vast world with thousands of businesses competing in every field and niche.  Simply put, you have to stand out in order to get ahead.  An SEO consultant can help you stand out by offering highly readable and useful content that shows your customers that you are the best in your field.

Don’t sit around and wait for customers to find you and don’t pay big money for advertising methods that don’t work or even risk violating search engine optimization rules.  With the right help and the right advertising, you can easily ensure that your site is as popular and as successful as it deserves to be.

For quite some time now, we have been planning on starting our own article directory.  Article marketing is a huge part of our business, so it only made sense for us to create our own article directory. ArticlesYouWant.com is on a WordPress platform, so posting articles is as easy as posting a blog.

Our guidelines are the same as every other article directory out there.  You get a resource box at the bottom of the article with two self-serving links. Articles should not be overly promotional and should provide online readers with information on your topic.  This is a great way to create backlinks for your website as well as promote yourself as an expert in your field.We don’t have a separate field for the resource box, so it just goes at the end of your article.  You can have multiple user names (authors) under your account as well.

It’s free to sign up, so head on over to ArticlesYouWant.com today and start posting your articles!

Are you looking for affordable SEO services?  It does seem that good work is hard to find these days.  After all, so many people just have that clock-in, clock-out mentality when it comes to a hard day’s work.  Some people may tell you that good work is worth paying for.  However, hiring an established writer can be pricey.  Some writers, especially ones that have a large following or have an authoritative name in their field, will charge thousands of dollars for a single article.

This hardly makes for affordable SEO services for the average website owner!  If you can’t afford Arianna Huffington or Dave Barry, then don’t fret about it.  There is plenty of talent to scour online.  Chances are, these high-caliber writers are affiliated with a ghostwriting company.  There is strength in numbers, and you can use this to your advantage.

You can hire affordable SEO services to write you hundreds of quality articles for what a popular writer might charge for a single page.  In the end, names don’t really matter.  If you want to make money from your website, then you have to own the web content you publish.  Ghostwriting services never charge royalties, nor do they ask for high upfront payments in exchange for copyright.  You own all material and only pay by the number of assignments.

A ghostwriting company charges affordable prices (usually sold in “packages” to be fair to you) based on the nature of the assignment.  Contributing factors to the price might include the amount of research involved, the deadline, the word count and the subject matter.  Still, affordable SEO services are by far the cheapest way to advertise on the Internet—even when compared to Pay-Per-Click advertising and banner ads.  Natural SEO (Search Engine Optimization) can win you quality traffic at literally no cost to you besides web hosting.

There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as “organic” or “natural” search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang for your buck?

You may get varying statistics on this issue, depending on which website you visit for information. Oh yes, this matters, because you have to consider the source of the statistics and who is sponsoring the article. For example, two sources of information (respectively, the Interactive Advertising Bureau (IAB) and ComScore) recently produced studies indicating that PPC advertising was more cost-effective on average. However, did the fact that Yahoo/Overture and Google were sponsoring this major study play any role in determining the final outcome? Of course it did, those are the two biggest PPC companies on the net!

In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer. We are going to review some statistics a little bit later on. For now, let’s consider some logical points that illustrate how PPC and article marketing differ.

Search engine listings display more listings than PPC results, which does have a psychological effect on the user. For some users seeing ten search results (each one relevant to the search) is enough to convince them that there is enough web information on the subject and that “fishing” PPC ads might not be necessary. The catch is that in order to actually rank in the Top 10 SEO results for your keyword, you have to have relevant website content, not to mention technical prowess in programming HTML. Search engines will be focusing on proprietary algorithm, or the most relevant websites based on the search term queried. There is no “bribery” here, whereas in PPC, it is quite the opposite: whoever bids highest for each word usually gets the top listing. Quality algorithm definitely plays a part in PPC, but in the end money talks. In article marketing, we haven’t quite come to the point where “money talks” yet. The best websites still win the search engine contest and that is an important factor to consider in your marketing campaign.

Even PPC proponents will admit that Pay-Per-Click is largely style over substance. With PPC advertising you are trying to grab attention in just a few loud and occasionally obnoxious words. You direct the user to a carefully crafted page that “sells” the idea. This operation contrasts with article marketing, which doesn’t necessarily sell an idea on a single page, nor does it grab attention with a few words. With article marketing, there is an entire article waiting for the visitor, which uses a methodical and “indirect” approach. Assuming you are listed in the Top #10, your listing means that the search engine agrees that your website is the best authority on the keyword subject—for the time being. People in a hurry or on a whim will probably click on PPC. People on a mission will be looking for relevant content on their chosen keyword.

Therefore, the question now becomes which methodology works better for your business? Are you appealing to the fast clicker or the thoughtful user? Let’s now consider two sources of statistics for a clearer view of the issue. First, one in favor of article marketing, the next in favor of PPC.

In Favor of Article Marketing

Jakob Nielsen, Ph.D. and principal founder of the Nielsen Norman Group (http://www.useit.com/alertbox/defaults.html) researched the behavior of users who found search engine results pages and noticed some trends. Forty-two percent of users selected the #1 search listing for their result, leaving 58% that selected another Top 10 Result. The #1 site listed held the majority of clicks. This indicates that almost two thirds of Internet users were not content to choose even the #1 listing on a natural SEO search. That means that these users (and the majority of all users) are actually using independent judgment in deciding what links are most relevant to their needs. Other related statistics (with sources from ComScore, Webxico, iProspect, SEOResearcher and Hotchkiss, Garrison, and Jensen) concluded that 77% of search users choose organic listings over PPC ads. There were also studies that suggested organic click-through generated 25% higher conversion rates than equivalent Pay-Per-Click (PPC) click-through.

In Favor of PPC Advertising

Now to be fair, we have to consider some advantages that PPC advertising has. The best feature PPC has is that it gets instantaneous results. SEO advertising takes time, especially if you have a new website just submitted to the all of the major search engines. Yes, this can be frustrating. PPC brings you immediate traffic and sometimes brings in thousands of users. Seeing your Alexia ranking take a drastic increase certainly pumps up your adrenaline!

ComScore recently published statistics in favor of PPC, stating that their studied users had an 18.3% click-through-rate “paid” search results versus a 4.3% click-through rate for organic search results. The conversion rate was also higher according to ComScore, stating that PPC had a 1.4% versus SEO’s 0.6%.

The Real Issue: Longevity

However, the downside here (even if you didn’t contest these suspicious results) is that instant and high volume traffic is, frankly, cheap and not as exciting as it first appears to be. Remember that when you use PPC ads you are making a pitch and capitalizing on your audience’s curiosity. When that curiosity fades, they forget your website—especially if it’s just a glorified advertisement. PPC campaigns can also be costly and time consuming when you consider your duties as a manager.

Another problematic scenario with PPC is that they have no staying power—unless of course you have thousands of dollars a month to blow in this recession. With article marketing you get more quality traffic, and perhaps more importantly to you, you earn customer trust over time. Internet users aren’t stupid, the popularity of Yahoo Answers notwithstanding. Most users know that PPC ads usually aren’t relevant to their search—they’re just there because someone is consistently paying big bucks to get noticed.

You can consider article marketing as an investment that continually pays all through the life of your company (or until you shut the website down) since it generates traffic forever. You can easily spend thousands a month on a brilliant PPC campaign and soon run out of money, meaning your ads go extinct.
Therefore, we can conclude that article marketing does have specific advantages over PPC, which are intrinsic because of the differences in operation.

•Article marketing generates traffic forever
•Article marketing improves your natural SEO ranking and backlinks
•Article marketing establishes trust—you appear as a professional in your industry
•Article marketing doesn’t cost you extra because of additional fees spend on websites, landing pages and superfluous domains

How About Return-On-Investment?

ROI is another key issue, as short-term and long-term profit must equal out. Article marketing, by some authorities appears to have a slower ROI—(especially if you make money on CTRs). However, studies suggest that organic ROI is more consistent than PPC. Consider some independent research conducted by popular blogger Gord Hotchkiss who explained the situation in crystal clear terms. Let’s say you have 50 high traffic search terms. Now for these 50 terms, there are 2.8 million searches being launched in a month. If statistics likes ComScore’s are correct and unbiased, that translates to 456,000 visitors thanks to PPC and 153,000 visitors thanks to article marketing.

The total cost of those 456,000 PPC visitors would amount to over $500,000 with an average CPC of $1.18. Even if you work with an SEO company that charges top dollar ($10,000 a month, let’s say) you’re still paying $10,000 compared to half a million. That means article marketing’s virtual CPC amounts to $0.07. Even if you apply PPC’s higher conversion rate, 3,647 converted visitors, you are paying $147.08 for each individual person. Compare that to 611 visitors you earned through article marketing—you are paying $16.37 for each visitor. And in doing so, you are also earning a higher quality of customer and generating traffic until the end of days.

Does your final ROI number take into account your total expenses? Absolutely! While both methods of advertising have their place online, when it comes to earning quality traffic, article marketing gets the last word.

If you are looking for an SEO article writer then you have probably already learned a great deal of what you need to win in Internet marketing.  The whole world is connected to the Internet.  They are reading articles online, watching videos on media sites and getting their news via “tweets.”

Hiring an SEO article writer these days is for more than just a novelty.  It’s the equivalent of having your store “manned” at all times.  If you have no new content to produce for a whole month, and visitors and search engine robots find out that there is no new content available, then you are basically sending traffic to a store that is completely empty.  (Or at least one that has all the same old signs hanging up)  It looks dead.  Whoever might be interested in the product has already read the same information over and over again.  With nothing new to read, that traffic is going to go surf elsewhere.

This is why you need an SEO article writer.  A skilled writer can come up with topics that are both search engine friendly and interesting for the average reader.  A good writer is capable of knowing or learning an industry and discovering the “pulse” of a business.  What are the trends of the industry?  What are customers looking for?  What are some of the biggest problems customers face?  This is what an SEO article writer can do for you.

Let’s consider an example.  You sell boating equipment.  You don’t know much else to say about boating equipment except that it floats in water and it helps you bring in the fish.  You leave the same standard copy up for months.  (“Buy boating equipment here!  Guaranteed low price!  Here’s a picture of the owner smiling ear to ear!”)

You decide you need to pursue a different direction.  You hire an SEO article writer to write topics that really matter.  The writer may raise such questions as:

• What’s the difference between brand names?
• What boating equipment is essential for your next trip?
• Why are some products priced higher than others?
• What are some seasonal trends that might affect fishing, cruising, etc.?

These aren’t technical questions, so you don’t have to worry about paying a technical writer’s salary.  However, they are specific and targeted questions that will encourage your customers to stay tuned.  You can find a good SEO article writer and cheap SEO packages from an online ghostwriting company.